(BNP) - During 6 hours of livestreaming, Vice Chairman of Bac Ninh Provincial People's Committee Pham Van Thinh and his colleagues successfully "closed the deal" for more than 54 tons of Luc Ngan lychee.
Vice Chairman Pham Van Thinh (in white shirt) directly participates in livestream sessions to sell lychees on e-commerce platform.
The livestream was part of Luc Ngan Lychee Week, a digital transformation initiative led by the province. Thinh’s direct involvement as a host was however unprecedented. He described the effort as "spontaneous but driven by a spirit of innovation and creativity."
He said that he participated in the livestream because he wanted to motivate farmers to tell their own product stories and inspire young people to reach the global market.
Before the broadcast he watched a few sessions and made a few online purchases to learn. During each segment he appeared briefly to motivate viewers and highlight the quality of local produce.
The campaign exceeded expectations. All 54 tons were sold within six hours, with orders pouring in from across Vietnam, including Hanoi and HCMC, and overseas markets such as the U.S., Australia and Japan. Thousands of social media users praised the livestream, calling it inspiring to see a government leader "step out of the conference room and stand with the people."
